Sep 06

Anderson’s Bookshop to Open Anderson’s Toyshop on Saturday, September 10

Naperville will soon be home to a new world of toys, excitement, discovery, imagination and fun when Anderson’s Toyshop hosts its grand opening celebration. Saturday, September 10 the public is invited to help celebrate when Anderson’s Toyshop opens in the heart of Naperville at 111 W. Jefferson Ave. (630-355-4213).

After 52 years as a downtown fixture, Anderson’s Bookshop is adding Anderson’s Toyshop as a separate entity. The bookshop has been in the toy business almost from the start, so today, with that experience, the Anderson family’s Anderson’s Toyshop is positioned to become the area’s go-to baby gift, birthday present, and special treat destination!

“We’re trying to fill a void for a general toy store and offering a great selection of high quality toys, games, crafts and puzzles,” says Katie Anderson, Assistant Toy Buyer who has helped get Anderson’s Toyshop launched, with her father Tres Anderson, an owner of the business with his siblings. “We want this to be a place where kids can come and be themselves and get excited because we’re excited to share this with our customers.”

What the community can expect at Anderson’s Toyshop is 2,000 square feet of bright and inviting wonder. Peter Anderson and Mark Rott completed the design and upgrade of the space formerly used as the Anderson-run gift shop, Two Doors East.

Many of the same toy products that Anderson’s Bookshop carries are now at Anderson’s Toyshop, but are substantially extended. Toylines include well-known favorites like Gund, Jellycat, Playmobil, Lego, International Playthings, Ravensburger and Melissa & Doug.


“Now with Anderson’s Toyshop, we have a dedicated store for toys and more,” Katie Anderson says. “And we have room for deeper inventory by bringing in more dress-up toys and baby-focused playthings. We are pleased to bring in new lines and have room to try some items we haven’t had space to carry.”


On Saturday, September 10, grand opening visitors will be treated to refreshments, meet-and-greet opportunities with costumed characters throughout the day, product raffle drawings (must be present to win) and more. The day begins at 10:00 a.m. with a character storytime, followed by a Crazy Aaron play day from 11 a.m.-1:00 p.m. At 1:00 p.m. a make-your-own plush craft begins until 3:00 p.m. Another craft demonstration runs from 3:00 to 5:00 p.m.


Please note that Anderson’s Bookshop members will receive the same discount benefits at the new Anderson’s Toyshop location. Memberships are valid at all Anderson’s locations.


Anderson’s Bookshops has roots in Naperville dating back 140 years, and is a sixth-generation family bookstore that traces its roots back to the founding of W.W. Wickel Pharmacy (now Oswald’s Pharmacy), which sold books and other items before launching a separate bookstore in 1964.  Anderson’s Bookshops specialize in book sales, author events, book signings, and building a sense of community, learning and fun. Additionally store locations include Downers Grove and La Grange. 


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