The NOW Massage has reimagined the approachable luxury of a neighborhood spa with premium massages and an original design inspired by beachside destinations from around the world. The boutique’s clean, modern interiors incorporate natural materials, and are heightened by the scent of their signature Jasmine Coconut candles. Each NOW boutique uses canvas draping to separate therapy spaces creating an airy feeling that adds to the soothing atmosphere. The sound of ocean waves on loop makes you feel as if you are on vacation at an exotic destination. Natural wood surfaces and exposed beams are coupled with sheep skins and rawhides, cactus galleries and crystal grids. All the elements are aligned to form the ultimate zen environment for optimum relaxation.